I decided to develop a poster that would inspire and encourage people of all ages to visit New Zealand’s first Zoo, Wellington Zoo. The zoos philosophy is based on the belief that we must achieve sustainable co-existence between humans and animals. I chose to exhibit this by illustrating the animals of the zoo interacting and playing alongside a young couple, adventuring through one of Wellington Zoos unique overnight tours. I aimed to create a sense of magic and wonder through my surreal moon and bright colour palette; I feel this embodies the idea of an ideal starry night.
My chosen visual style is heavily influenced by artists Ben Newman and Greg Abbott. When designing my characters, I went through a process of drawing animals from observation, then simplifying their forms resulting in a very soft shaped and simplified style. I followed the same process for the plants, after visiting the botanical gardens and researching plants native to the Wellington region.
Overall, I feel my poster conveys all senses of wonder, fun and excitement and would encourage anyone to go and visit Wellington Zoo for an exciting overnight adventure.
Workbook
Final Poster
Final Development
Composition Development
Composition Development
Character Developments
Wellington Native Plants
Composition Development
Character Concepts
Moodboard & Artist Models
Initial Concepts
